I’m very pleased to announce the launch of the new website and branding for SPEC, the Single-Cell Profiling and Engineering Center at Caltech.

My talented creative team collaborated with Sisi Chen, Director of SPEC, to construct a new identity system—including the logo—for this innovative genomics lab. We then worked with her to build the content strategy, craft the design, and develop the entire site experience.

http://www.spec.caltech.edu/

A look inside the process:
Content strategy
UX/Wireframe design
UI design